Cayetano Carbajo Martín

CTO Telefónica Germany GmbH & Co. OHG


5G in the O2 network. What can we expect?

'With the first release of 5G New Radio Non-Stand-Alone in December 2017 the first important basis has been laid for our road to 5G. The implications of that basis for the wireless industry and their customers ranging from private and professional users to large industries and entities in the public sector are the main topic of this year’s opening remarks. They will reflect the technical benefits but also the challenges of the evolving 5G technology. They also shed some light on the first promising use cases and their prerequisites to serve our customer’s needs in an increasingly challenging economical and regulatory environment.'

Cayetano Carbajo Martin has been appointed as Chief Technology Officer (CTO) to the Management Board with effect from 1 August 2017. In this role he is responsible for the mobile and fixed-line networks of Telefónica Deutschland. His duties also include the expansion of the LTE network as well as the consolidation of the mobile networks of Telefónica Deutschland and the E-Plus Group. The telecommunications engineer joined the company in 2014 as Managing Director Networks. Prior to this, Cayetano Carbajo Martin had been working for the Telefónica Group in management positions for several years, most recently as Director of Technology and Planning for the parent company Telefónica S.A.. In this position he temporarily led the overall technical development of all Telefónica mobile and fixed-line networks. Before that, he was CTO of Telefónica Móviles in Mexico from 2003 to 2006. In the year 2000 Cayetano Carbajo Martín was responsible for the Network Deployment at Medi Telecom (Maroc). He started his career in the Radio Department of Telefónica Móviles España in 1995. Cayetano Carbajo Martín studied at E.T.S.I. de Telecomunicación in Universidad Politécnica de Madrid (ETSIT UPM), specializing in antennas as well as radio communications and radio transmission. He was born in Cáceres (Spain) in 1970, is married and the father of two children.


How Smartphones catalyze 5G evolution

'Smartphone has grown significantly since a decade ago, and with the 4G LTE debut in 2010- 2011, its killer application Social Internet has been proliferating riding on top of the high speed wireless connectivity.  Furthermore with its sleek ID, great Display and Camera, has achieve iconic status.

Moving forward, late last year we started to see 4.5G/LTE-A 1Gbps launching in major European Countries like Germany,… which continuously enriches our life with Smartphones, being able to create and share video/photos more creatively and spontaneously, enjoying the inter-connection with one another globally.

While all these good things happening, at the same time major industrial players have been working very hard laying the ground work of 5G which promises 10X of speed and many other good things. When 5G comes, we all anticipate groundbreaking experiences throughout the business and consumer world. How is that so?  Will Smartphones continue to play the key role riding on top 5G?'

Howy Shu joined HUAWEI in 2013 and leaded a Radio Innovation Group, focusing on research of innovative wireless system including Radio big data, intelligent Antenna technology, machine learning for fast network search, Cellular-Connectivity coordination and Wireless position technology.

Howy currently leads a task force, targeting on eMBB smartphone experience beyond 2020. The objective is to seek total solutions for low latency gaming, video social network, MR/AR/VR mobile edge Computing, over LTE-A, and 5G NR dual connectivity network.

Prior to Huawei, Howy leads HTC R&D team to accomplished various milestone of Android Phone industry, including 1st SVLTE for Verizon, 1st CSFB for AT&T, 1st Dual standby Dual Active for China Mobile, 1st Modem Champion of Whole Metal ID smartphone M7.

Howy Shu

Senior Director, Head of 5G Wireless

Connectivity HUAWEI Technologies

Walter Goldenits

CTO Telekom Deutschland

We Giga-Connect Germany – The Magenta Way

'Imagine you have the chance to build something that will change millions of lives. Imagine you can build something next generations will talk about. Imagine your work gives everyone access to independency, education, prosperity.

We connect our customers to the opportunities of now. Digitization needs infrastructure. Just like the global build-up of the power grid in the last century, the fiber network is the next big network that will massively impact the daily lives of millions of people. Our networks enable our customers to exploit the full potential of digitization. That’s why we continuously invest in our network. That’s why we challenge ourselves every day to be faster and more efficient in rolling out mobile and wire line technologies. Find out how we combine different technologies smartly to provide the fastest possible network to as many people as possible, as quickly as possible.'

Walter Goldenits, born in 1970, was appointed to Chief Technology Officer (CTO) at Telekom Deutschland GmbH in January 2017. Walter, a graduate mathematician, began his career in 1998 at Mobilkom Austria, where he ultimately held the position of Head of IT. In 2007 he was Chief Technology Officer at Si.mobil, their Slovenian subsidiary, returning to Austria again in 2008 as CTO of Telekom Austria. After the merger of Mobilkom Austria and Telekom Austria to form the new company A1 Telekom Austria in 2010, Walter was appointed Chief Technology Officer, with responsibility for the entire network infrastructure and IT. From 2013 until 2016 Walter was Chief Technology and IT Officer of Magyar Telekom, the Hungarian subsidiary of Deutsche Telekom AG.

Dr. Eric Kuisch

CTO Vodafone Germany

5G – success factor for securely connected mobility

'Our world is changing. According to multiple studies, 25 billion devices will make up the “Internet of Things” by the year 2020. Already now, Vodafone is adding more machines to its network each day than it is connecting new users. Fast and reliable networks are the bedrock upon which this movement is build. Together with the world’s leading experts, Vodafone is developing the 5G standard for a securely connected world. 5G will bring us real-time responses and speeds of multiple Gigabits per second. 5G will be the foundation for connected mobility and autonomously driving vehicles, for humanoid robots that will lend a true helping hand to mankind, for sustainable and efficient agriculture and for a new industrial revolution. In his keynote, Dr. Eric Kuisch – CTO of Vodafone Germany – will show how Vodafone is already setting the stage for 5G and integrating 5G-ready technologies into its network. From Active Antennas and the Internet of Things, to Mobile Edge Cloud and Gigabit-speeds. Tomorrow’s world of 5G is part of the reality at Vodafone today.'

Dr Eric Kuisch (born 1965) was appointed Vodafone Germany’s Chief Technology Officer in October 2013.

Between 2009 and joining Vodafone he was General Manager Network Services at telecommunications service provider KPN, with responsibility for mobile and fixed line operations and development.

Dutch-born Kuisch held various management positions at KPN from 1991 onwards, including Director IT Operations, Director Business Process Management and Senior Vice President Customer Service & Operations. In the latter function he drove the development of integrated products and services and ICT solutions for enterprise customers. The broadly experienced management executive started out his career in KPN’s Dutch R&D division.

Kuisch has a PhD in mathematics from the University of Amsterdam. He is married with three children.

Heinz Herren

CIO/CTO Swisscom AG

5G – Digitisation of the industry

'Digitisation is changing the lives of people, society and the economy. In Switzerland, Swisscom is actively shaping development and driving digitisation forward: As a leading ICT company, it continuously invests in new technologies for the benefit of its customers. Whereas 20 years ago, the mobile network was developed primarily for mobile voice communication, today it is the linchpin of a wide variety of applications. As society becomes more mobile, there is a growing need for applications that are independent of time and place. As a mobile data network, it connects people, things and machines.

And with the next 5G generation of mobile phones, another important evolutionary step is already on the horizon. Not only will 5G connect people and things, it will also offer greater bandwidth, higher capacities and lower latency. Network slicing and cloud edge computing will enable completely new applications that will be of particular interest to companies and industry. As part of its “5G for Switzerland” programme, Swisscom and industrial partner Ypsomed have developed and tested initial possible applications at the medical technology manufacturer's production facilities in Solothurn. Heinz Herren, CIO & CTO Swisscom, demonstrates how automated processes are already becoming even smarter and more efficient thanks to edge computing and network slicing with 5G, and how important it is to cooperate closely with enterprises in the development of applications with 5G. 5G is more than just a successor to 4G. There is tremendous potential in the new mobile generation; as the key technology for digitisation, it is essential for Switzerland as a business location.'

Heinz Herren is a member of the Group Executive Board at Swisscom Ltd. As CTO and CIO, he oversees the IT, Network & Infrastructure division. He is also a member of the Board of Directors at different companies: Belgacom International Carrier Services S.A. in Brussels, "Schweizerische Mobiliar Genossenschaft", FASTWEB S.p.A. in Milano and Cablex Ltd in Bern. Heinz has more than 20 years of experience in the IT and telecommunications industry. Since joining Swisscom in 2001 he has held a number of executive positions heading up various divisions. He assumed responsibility for the SME customer segment in 2005. He has headed up the IT, Network & Infrastructure division since 2011 and has been a member of the Group Executive Board since 2012. Heinz has a degree in electrical engineering (HTL). He has a daughter and son and is a keen runner and golfer.

Hamid-Reza Nazeman

Country Manager for Germany and Central Europe, Qualcomm Communications GmbH

Path to 5G commercialization

'Qualcomm is the R&D engine that is fueling the 5G industry. Our leading technology inventions and 5G NR prototype systems drove the completion of the first 5G NR standard as a part of 3GPP Rel-15. These prototype systems are now leading the way on interoperability testing with leading infrastructure vendors on the path to operator field trials. In addition, we have already started to work on the next wave of 5G technologies that will pave the way to the subsequent 5G standard releases, driving the 5G NR technology roadmap to further expand the 5G ecosystem to new industries, new deployment, business models, and new ecosystem participants.

With our Qualcomm® Snapdragon™ X50 5G NR modem family, we’re supporting global 5G NR trials and interoperability testing to make 5G a commercial reality in 2019. 5G will be a disruptive technology platform and revolutionize industries — from automotive to the Internet of Things. 5G will change the way we live, work and relate to each other – by enabling billions of devices, machines and cars to intelligently connect.'

Hamid-Reza Nazeman joined Qualcomm as Country Manager for Germany and Central Europe in June 2010. He represents Qualcomm in Germany and leads the local corporate business development. He works with local operators, regulators, ministries & other official bodies and expands Qualcomm’s next generation technologies in the ecosystem. Hamid- Reza Nazeman has over 20 years of experience in the global telecommunications industry. Before joining Qualcomm, he served as Senior Vice President, Telecommunications at Emirates Investment & Development in Dubai. In this role he led the strategic planning process and performance management of the private equity firm’s international investment portfolio in the telecommunications and technology sector. Furthermore, he spent two years as Chief Commercial Officer within an Orascom Telecom Holding property. Hamid-Reza has also held the position of Chief Marketing and Sales Officer for the Deutsche Telekom Group in Croatia as well as several director positions for Deutsche Telekom Germany and Austria. Hamid-Reza Nazeman received a master of business administration (MBA) in general management and finance from WHU Koblenz/Kellogg Graduate School of Management (Illinois, USA) and a master of computer science from the Technical University of Aachen.

Stefan Koetz

Chairman of the Management Board, Ericsson Germany

Realizing 5G through Cross-Industry R&D Collaboration Activities

'Industry 4.0, autonomous driving or virtual reality - the emerging 5G mobile and network technology is more than just mobile. In this context, it is important to think beyond the ICT world and include non-ICT actors as well - in short, cross-industry collaboration is the key. For this reason, Ericsson is part of various research and development projects from which there are first exciting findings to report. Stefan Koetz – Head of Customer Unit Western Europe – will give some special insights into the development and learnings from these projects and explain its impact in the context of the upcoming 5G introduction. This much can be revealed now: The next coming months will be exciting - for ICT industry and beyond.'

Stefan Koetz (55), graduate engineer, has been Chairman of the Management Board of Ericsson GmbH in Germany since 2010. In addition, he is responsible for business in Germany, Netherlands, Switzerland and Liechtenstein as “Head of Customer Unit Western Europe”. Mr. Koetz has been working in the information and communications industry for more than 20 years. He has held various management positions, including at Robert Bosch GmbH and Marconi Communications GmbH. From 2007 to 2010 he was Managing Director of Ericsson AG in Switzerland.

Thorsten Robrecht

Vice President Vertical Network Slices, Nokia

Connecting the digitizing Industry - The 5G network as neuronal system

With more than two decades of experience in the industry, Thorsten has established himself as a passionate leader, focused on generating growth by leveraging new technologies and market disruptions. In his current role, he’s responsible for Nokia’s expansion into verticals and industrial market segments – a pivotal component of the company’s Mobile Networks Business Group. Previously, while leading the company’s Partner Business Unit and Mobile Broadband Portfolio & Product Management, he played a key role in several new business incubations, optimizing and growing Nokia’s global product portfolio, including through major mergers, divestments and acquisitions.

A key highlight of this period was Nokia’s entry into the nascent LTE market – in which the company has achieved a leading position. Thorsten was a co-founder of the LTE industry alliance: LSTI. Before joining Nokia, Thorsten worked in various leadership positions across a variety of technology-centric organizations.

Since 2010 Thorsten has been an official Nokia executive spokesperson and since 2015 member of the TD-Tech Board of Directors.

Ralf Lenninger

Head of Future Solutions Interior Division, Continental AG

Why, what for and Requirements: 5G@Automotive

'The connected car enables a new world of mobility. The car will be safer, more efficient and more attractive. As  part of the traffic swarm intelligence it will contribute a lot for a better traffic. This is nothing new: Continental has successfully introduced communication technologies, telematics and connectivity solutions with over 20 years of history and has connected more than 30 million vehicles. There we are working on advanced technologies such as V2X or 5G. This offers future alternatives especially for Intelligent Transport Systems (“ITS”) services and the possibility for additional connected car applications. 5G is the next level of the mobile network but not an automotive specific standard yet even the .... group is heavily working on that It is of high interest for the connected vehicle because it promises very high bandwidth and low latency (almost real-time) combined   network capacity. As well it has the potential for lower power consumption and aims to be an always up-to-date in-vehicle system. It might enable improved safety and comfort on the roads and would allow us to cover the individual market requirements around world.'

Ralf Lenninger was born in Trier in 1959. He completed a degree in electrical engineering/telecommunication engineering at the University of Applied Sciences in Trier, and then studied to become an industrial engineer.

After leaving university, he started his professional career as a development and application engineer in the Siemens Infineon division in Munich in 1984. Here he focused on designing microcontrollers. In 1986, he switched to Microcontroller Product Marketing for the automotive industry, and here formed part of the team which developed the Microcontroller 80166 world standard. In January 1988, he joined Siemens automotive technology, the then automotive division of Siemens in Regensburg.

In August 1996, he moved to Portugal where he took on the role of CEO of the Siemens subsidiary, Indelma/Lisbon, with the production and delivery of complete cabling systems for the automotive industry. In September 2000, he was appointed CEO of the Mexican Siemens subsidiary AMESA/Puebla in Mexico. In February 2002, he took on the role of manager of the electric motors activities branch of Siemens VDO in Würzburg.

In April 2006, he was appointed Sales Director for the VW Group, headquartered in Wolfsburg. Following the takeover of Siemens VDO by Continental in 2007, he took on responsibility for system development, innovation and strategy in the Interior division.

In October 2017 Ralf Lenninger took over the responsibility as CEO of Continental Intelligent Transportation Systems (ITS), LLC and Executive Vice President of the ITS Business Unit. In this role, Mr. Lenninger was driving forward the development of pioneering innovations for the transportation of tomorrow.

Effective from March 1, 2018 Ralf Lenninger took over the responsibility as Head of Future Solutions Interior Division.

Dieter Vorbeck

CTO Unitymedia

5G for all: Satisfying the demand for capacity with FTTx and DOC- SIS 3.1 based cable networks

'Next-generation wireless access will change the way we and things communicate by connecting devices, machines, systems and infrastructure. But the success of 5G heavily relies on fixed broadband provided by fiber and cable providers. This presentation gives examples of how Liberty Global's subsidiaries such as Unitymedia and Belgian based Telenet could use their gigabit-capable infrastructure to develop the necessary backhaul transport and delivery network.'

Dieter Vorbeck has been Chief Technology Officer of Unitymedia since July 2015. As a member of the Management Board Dieter heads up the Technology division of the leading German cable operator with broadband networks in North Rhine-Westphalia, Hesse and Baden-Württemberg. Prior to joining Unitymedia in 2010, Dieter held positions at Vodafone, E-Plus and Telefónica. His tasks included the integration of the Unitymedia network in the European network of Unitymedia parent company Liberty Global, the transition of the Technology & IT division to the international Liberty matrix (T&I) and the introduction of the new DOCSIS 3.1 cable standard, which enables Gigabit speeds in the cable network.

Dr. Hermann Rodler

CTO M-net Telekommunikations GmbH

Providing the future infrastructure – or: how mobile is 5G?

'Electricity does not simply come out of the power socket – and 5G does not simply come out of the air. While the commercial launch of 5G is shining on the horizon and our world is full of buzzwords such as smart home, internet of things, connected cars or autonomous transportation, we also see an increasing demand in fixed line infrastructure to support the 5G mobile technology. As only a high-performant backhaul network will bring the next generation mobile connectivity to life.

As one of the leading fiber infrastructure providers in Germany, M-net provides Internet and telephony services to consumers as well as B2B customers – and provides carrier services and broadband internet connectivity via bitstream access for its business partners. By creating a new Bavarian metropolitan fiber network, the company is now preparing the basic infrastructure for future digital services – and also laying the ground for the new dimension of mobile broadband.'

Dr. Hermann Rodler joined the leading Bavarian fiber network operator M-net as CTO and Managing Director in November 2017 and has more than 30 years of management experience in the IT and telecommunications sector. Prior to M-net he was Executive Vice President at Kathrein Werke KG, being responsible for R&D as well as for the production of the whole antenna portfolio for 2G, 3G, 4G and 5G mobile products. Before joining Kathrein, he had a distinguished career in the telecom industry with senior management positions at Siemens, Nokia Siemens Networks and Nokia Networks. His roles included Managing Director Nokia Networks Germany, Global Head of Public Safety Nokia Networks, Head of Western Europe region for Nokia Siemens Networks and Head of America, Spain, Portugal Region for fixed networks for Siemens AG.

Hermann Rodler is a graduate in telecommunications from the Technical University of Munich and holds a PhD in coherent optical systems from the University of Bochum. He also owns several patents in optical communication, ultra sensitive receiver design, wireless routing and Internet protocols.

Dr. Michael Opitz

Head of TIME Practice Central Europe, Arthur D. Little GmbH

The guide to capturing the 5G industry digitalization business po- tential

Dr. Bruno Jacobfeuerborn

CEO Deutsche Funkturm GmbH, CEO Comfortcharge GmbH

How close are we really to 5G?

'Every decade comes up with a new standard and new capabilities for mobile communication: GSM, UMTS, LTE and from 2020 on it will be 5G. There are not a few industry experts who believe, that 5G will be so revolutionary, that with its introduction this recurring tradition will come to an end. At least from a technical perspective there might not be another generation of mobile technology after 5G. Should this be the case, it would be even more important to get 5G right. But how far are we today?

Did we already witness the start of 5G at the Olympic Games in Pyeongchang? Or will we see its launch by the end of this year in the US market as announced by its operators? As boundaries are fluent in some aspects such as LTE evolution, it is worth to take a closer look at the current status of 5G deployment in terms of broadband, latency, reliability and IoT capability.'

Bruno Jacobfeuerborn has been CEO of Deutsche Funkturm (DFMG) since January 2017. In addition, he is CEO of Comfortcharge GmbH since January 2018.

He joined what is today Deutsche Telekom AG in 1989. Two years later he became head of department for radio network planning in Hanover and, at the same time, regional head of T- Mobile in Leipzig. In this role, he also managed the planning and development of the mobile communications network in the German regional states of Saxony, Saxony-Anhalt and Thuringia. From 1995 to 1999, he was responsible for the Technology division of the T-Mobile Northern District in Hanover and took on additional responsibility for Sales and Marketing as head of the T-Mobile Northern District in Hanover from 1999 to 2002.

From 2002 to 2007, Bruno Jacobfeuerborn was a member of the management team in his capacity as Managing Director of Technology, IT, Procurement and, until 2004, Customer Service at T-Mobile Netherlands in The Hague. At the same time, he headed the International Service Management unit at T-Mobile International. Subsequently, he was a member of the management team and Managing Director of Technology, IT and Procurement at Polska Telefonia Cyfrowa in Warsaw until June 30, 2009. Since July 1, 2009 Bruno Jacobfeuerborn has been responsible for Technology (both mobile and fixed network) in Germany and became Director of Technology at Telekom Deutschland GmbH in April 2010. In addition, Bruno was Chief Technology Officer (CTO) at Deutsche Telekom from February 2012 until December 2017.

Hartmut Kremling

Consultant Kremling.Net

5G is at the door!

'If we remember the time when launching 3G and 4G, today there is a different kind of hype regarding 5G. The reasons for this are most advanced smartphones, all kind of Internet of Things (IoT) services and the digital transformation overall! All of these require connectivity, much faster, much more secure and reliable and much cheaper than 3G or 4G.

Nevertheless, today we have a similar discussion about 5G as we had with 4G 10 years ago: The analysts and shareholders warn us about the financial risks when introducing new technologies. Their key statement and question about LTE rollout in Germany 2010 was: “All what a customer needs to do with his smartphone or laptop he can do with HSDPA. Why the hell do we need 4G?"

Fortunately we pushed LTE because we deeply believed in this technology and its future. Please let us push 5G today as well!'

Mr. Kremling is a real veteran of mobile networks: from the early 90s where he established the first GSM network as a regional director in Dresden for eastern Germany from scratch to deploying 3G and 4G networks as a CTO across Germany. He has held multiple leadership positions at operators, such as Head of Customer Service at Mannesmann Mobilfunk, CEO of tele.ring Austria and CTO of Arcor in Germany. He was a member of the board for Vodafone Germany from 2004 to 2013, where he was responsible as CTO for Network and IT in Germany and later also for Central Europe. He facilitates strong collaboration between operators, universities, network equipment providers, the government and industry for defining new mobile applications and driving standardization. He also supports the Vodafone project Connected&Autonomous Driving A9. Mr. Kremling holds a degree in Information Technologies from the Technical University of Chemnitz.

Prof. Gerhard Fettweis

Vodafone Chair Professor, TU Dresden

5G today – challenges for Germany – and what about 6G?

'Prof. Gerhard Fettweis is holder of the Vodafone Chair Mobile Communications Systems at the TU Dresden and one of the most knowledgable experts on 5G. In his speech, he will compare the capabilities that 5G originally aimed for with the actual 3GPP standardization and its limited possibilities. He will also address the plans of the German Federal Government concerning the frequency auction for 5G and explain why he thinks that these plans are actually the best way to obstruct a fast 5G. As a conclusion, Prof. Fettweis will outline which aspects of regulation and technology are still to be fixed and what might actually have to be resolved only with 6G.'

Gerhard P. Fettweis earned his Ph.D. under H. Meyr's supervision from RWTH Aachen in 1990. After one year at IBM Research in San Jose, CA, he moved to TCSI Inc., Berkeley, CA. Since 1994 he is Vodafone Chair Professor at TU Dresden, Germany, with 20 companies from Asia/Europe/US sponsoring his research on wireless transmission and chip design. He coordinates the 5G Lab Germany, and 2 German Science Foundation (DFG) centers at TU Dresden, namely cfaed and HAEC. Gerhard is IEEE Fellow, member of the German Academy of Sciences (Leopoldina), the German Academy of Engineering (acatech), and received multiple IEEE recognitions as well has the VDE ring of honor. In Dresden his team has spun-out sixteen start-ups, and setup funded projects in volume of close to EUR 1/2 billion. He co-chairs the IEEE 5G Initiative, and has helped organizing IEEE conferences, most notably as TPC Chair of ICC 2009 and of TTM 2012, and as General Chair of VTC Spring 2013 and DATE 2014.

Dr. Heinrich Lücken

Head of Connectivity Consulting, P3 communications GmbH

Industry Transformation Requirements for Connected Autonomous Vehicles

'The Automotive industry is in the middle of a huge transformation considering new challenges such as e-mobility, connected cars and autonomous driving just to mention some of those. The speech gives an overview on critical aspects and success factors to achieve the targets, which are currently discussed in politics and society. Especially the requirements and changes of paradigm within the automotive industry will be focus of this session outlining required changes from organizational viewpoints and obviously also from a technology perspective. The speech will give insights into mobile network developments as 5G as an enabling technology for connected and autonomous services as well as automotive requirements setting the scene how to enable the industry for a service and customer oriented orientation.

Recent experiences and best practices from up-to date engagements in the automotive eco- system will inject the key statements of the speech and invite the auditorium to engage itself for discussion.'

Heinrich Lücken serves as Head of Connectivity Consulting at P3 since September 2017. In this role he is responsible for business development and delivery of consulting projects enabling cross industry players on their way towards digitalization. He joined P3 in 2013 and has a strong track record and experience in consulting for the automotive, transports & logistics and energy industry, especially in the field innovation, connectivity and digitalization. Heinrich holds a PhD degree in Information Technology from ETH Zürich and a Dipl.-Ing. Degree in Electrical Engineering from RWTH Aachen University.

Arndt Polifke

Senior Director Market Insights, Digital Markets, Central Europe, GfK

How smartphones vendors manage to upsell – Pricing strategies in a saturated market

'In the German and the European market for smartphones GfK observes an increase of the average price consumer spend for their devices

This leads to a significant increase in revenue of the telecom market, which is performing contrary to the trend of demand in unit.

Given the market for smartphones is quite saturated in this region, this can be seen as an extraordinary success of this industry , while in other technology markets price erosion is a common phenomenon

Is this just because of Apple which constantly pushes the pricing of their latest iphones to unknown price points?

GfK shares latest trends of the German and European technology markets and sheds light on the strategies used by the industry to manage the challenges of acting in saturated markets.'

Arndt Polifke, is responsible for GfK´s PoS tracking activities of the digital sectors IT, office, consumer electronics, telecom and photo devices in the region of Central Europe. From 2011 until March 2018, he was Global Director for the telecom market, and in this role in charge of the tracking of smartphones, wearables, VR devices and smart home products in more than 70 countries. As a Global account manager he was in charge of various important manufacturers of the smartphones industry. From joining GfK in 1992 until 2011, Arndt was in various roles related to the consumer electronics market, including building up GfK´s PoS business in Turkey, Greece and the Middle East, unfolding activities related to the market for smart home products already in 2002 and as a Global market expert for the navigation market after those devices became popular after 2004. He developed various new services for GfK and published many papers and press releases. He studied statistics and marketing and received his diploma as “Dipl. Kaufmann” from Augsburg university. Arndt is married and has three children.

Jochen Mezger

Member of the Management Board, Head of Network Technologies, IRT

Media via 5G – the heavy-duty job

'Broadcasters have a longstanding experience in transmitting media content to its customers. In the past this was mainly linear TV and radio. Nowadays, this is significantly complemented by non-linear media reception, be it stationary at home or on the move on smartphones, tablets or in connected cars. Current developments for new verticals in 5G are, among others, circling around IoT, Automotive or Smart Factories. But from a data volume point of view nothing compares to video, its new usage formats like UHD and the extent of media consumption per capita – a heavy-duty job. A very relevant share of the attractive media content is produced by broadcast content providers. Therefore, the question of how to cope with the transmission of broadcast media content to the customer in a 5G world is of utmost importance for broadcasters. Apart from the technical side aspects like economics, signal integrity and control are indispensable.'

Jochen Mezger was born in 1969. After studying Electrical Engineering at the University of Stuttgart he received his diploma in 1995. Then he joined Mannesmann Mobilfunk as radio network engineer. Since 2001 he led a Vodafone team responsible for capacity and frequency planning. In 2004 he managed the planning of a UMTS event network in Valencia/Spain and became in 2006 head of department of regional network planning and deployment in Munich. In 2007 he joined IRT GmbH as a General Manager for broadcast programme distribution. Today, he is member of the IRT management board and head of the business area network technologies.

Prof. Christian Stein

Schwerpunktleitung Architekturen des Wissens, Cluster of Excellence Humboldt- Universität zu Berlin

5Games – on implementing the games of the future through a faster mobile network

'Games have always driven technology, pushing along important innovations decisively. But at the same time, it is also the gaming industry that has always been good at adapting new technologies and finding fascinating applications. Today, the technology bundled in smartphones has already enabled completely new gaming systems played by millions of people on a daily basis. Pokemon Go and Ingress were two prominent innovations here. Gaming studios and creative individuals all over the world are already in the progress of thinking about the technological future of gaming. 5G provides possibilities of data processing that makes completely new games possible. Augmented reality-oriented applications and games can only become truly mobile when they are able to align data from the environment and the server. A mobile 360 degree video livestream is especially useful for new ways of playing. And elaborated live renderings are calculated and streamed by the server. These and further trends already foreseeable today will be reliant on 5G, bringing the technology to the masses – thus creating new rooms in which to play.'

Dr. Christian Stein is a computer scientist and German philologist working at the Image Knowledge Gestaltung cluster of excellence at Humboldt University Berlin. There he heads the priority area “Architecture of Knowledge”, which comprises six interdisciplinary scientific projects on structures of knowledge of the future. As one of these projects he has co-founded gamelab.berlin, which deals with the societal effect of games of all kinds, reflects the game as a category of thinking, develops innovative gaming prototypes and brings together theorists and practitioners in the field. His focus in this area lies on experimental and conceptual research of virtual reality for the mediation of knowledge. Amongst other activities, he advises the Humboldt Forum on the employment of VR in the museum area and has founded several companies.

Giorgio Koppehele

Co-founder of MAGIC HORIZONS

From VR to 5G - and back again

The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, the producer and songwriter team AVENUE MUSIC. All created copyrights are bundled in their own music publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of their productions. The studios are located in Neufahrn in the North of Munich, Germany.

They have been working for more than 25 years successfully in the entertainment business – especially in the sector of audiovisual media and kids entertainment.

Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums in cooperation with Planetarium Hamburg.

Their audiovisual productions are released on DVD, Blu-ray, 3D Blu-ray and UHD Blu-ray.

Additionally their products are shown in special cinemas, internet and TV.

partners of the connect conference 2018

WEKA MEDIA PUBLISHING GmbH - Richard-Reitzner-Allee 2 - 85540 Haar near Munich - Germany

managing directors:  Kurt Skupin ∙ Wolfgang Materna